TechTalk: What is AR and what is VR?

Not sure what is AR and what is VR? Our Tech experts at Mobiddiction breaks it down as we go through the fundamental difference with some examples of what is Augmented Reality (AR) Vs. What is Virtual Reality (VR).

What is Augmented Reality (AR)? 

Augmented reality (AR) is a technology that overlays digital information such as images, text, and other interactive virtual elements onto the real world in real-time. It involves using a device, such as a smartphone or tablet, equipped with a camera, sensors, and software to detect and track the user’s surroundings and add digital content to it.

The result is an enhanced view of the real world, where digital information is seamlessly integrated with the physical environment. AR technology can be used in a wide range of applications, including gaming, education, marketing, tourism, and many others. Examples of AR applications include virtual try-on of clothes or makeup, interactive museum exhibits, and navigation systems that overlay directions onto the real world.

Augmented Reality (AR) is a relatively new way to engage your users specially when your users are not able to travel physically to your location or to use this technology as an extension of your online digital experience on websites and mobile. There are many Augmented Reality examples such as bringing objects to life in 2D, 3D and users can interact with these objects.

Here are some examples of AR by Mobiddiction. HERE

What is Virtual Reality (VR)? 

Virtual reality (VR) is a computer-generated simulation of a three-dimensional environment that can be interacted with using specialised equipment, such as a VR headset, gloves, and other sensory input devices. The goal of VR is to create a completely immersive experience that allows users to feel as though they are inside a virtual world, rather than simply viewing it on a screen.

In a typical VR setup, the user wears a headset that displays a stereoscopic view of the virtual environment, while headphones provide spatial audio that simulates real-world sound. The user can move their head and body to look around and explore the virtual world, and can often interact with objects and other elements using specialised input devices such as handheld controllers.

VR technology has a wide range of potential applications, including gaming, training, education, and therapy. For example, VR can be used to simulate dangerous or difficult-to-recreate environments for training purposes, or to provide immersive experiences for entertainment or educational purposes.

We use VR and VR based technology such as 360º virtual engaging location based on our virt-real platform or use cases whereby VR has been mixed up with some real content for specific use cases.

Find more info about VR by Mobiddiction HERE.