Mobi Director named 2020 ECHO Awards judge

Mobiddiction Director, Mike Vasavada, has once again been selected as a judge for the 2020 ANA International ECHO Awards.

Celebrating its 90th year, the ECHO Awards remain one of the most important marketing awards programs in the world. The 2020 awards will be another chance for Mike to set an example for marketers around the globe. It’s been an incredibly rewarding couple of years for Mike and Mobiddiction with a highlight being named Excellence in Innovation champs at the India Australia Business and Community Awards (IABCA) last year.

Over the years the International ECHO Awards have recognised the best campaigns in data-inspired marketing across the globe. While this year will be the first time the awards are administered by the Association of National Advertisers (ANA), it promises to be the best one yet.

As a leader in the ‘world-wide marketing machine’, the ANA strives to make a difference for individuals, brands and the industry by driving growth, advancing the interests of marketers and promoting and protecting the well-being of the marketing community.

The ECHO Awards is a great opportunity for businesses to showcase their ability to maintain brand engagement, long after a campaign has ended.

As a judge, Mike is expected to be a “curator of inspiration for a new generation of data-inspired marketers”.  Having held the honour back in 2017 for the then, DMA International ECHO Awards, Mike is no stranger to the judging panel and sees the awards as providing an amazing platform for the “truly inspiring ideas that come out of the industry.”

He said:

Personally being recognised internationally and to be a member of the jury for the 2020 ANA International ECHO Awards is a truly humbling feeling. I’ve always admired the ECHO awards as a great data, creative and insights-driven program. My sincere thanks to the ECHO Board of Governors.

With 37 categories and 2 rounds of judging, the intense competition is what makes it one of the most prestigious awards around – there’s a reason submissions continue to increase year in and year out!

Mike will head to Orlando, Florida in March 2020 for the ECHO Awards Gala.