Mobiddiction CEO gets ready to judge 2021 ECHO Awards

Mobiddiction CEO, Mike Vasavada, will once again take his place on the Official ECHO Awards Jury for the 2021 International ECHO Awards.

Vasavada’s depth of experience and dedication to executing best in class data-driven marketing has seen him be selected for the second time as an official judge for the prestigious marketing awards. Earlier this year, Vasavada shared his knowledge and expertise in a Masterclass at The Studio AU’s Founder Program. The masterclass is a guided program that aims to equip attendees with essential entrepreneurial skills and fill knowledge gaps for existing founders.

Titled, ‘Roadmap to Start-Ups’, Vasavada shared 6 important steps for anyone thinking of heading down the start-up road.

The Association for National Advertisers (ANA) International ECHO Awards are one of the most coveted awards in marketing and has been running for more than 90 years. Whilst COVID-19 has made this year slightly different, the 2021 awards will still seek to honour the best data-inspired marketing in the world and celebrate the creative exploration, inspiration, ideas, and excellence of selected winners.

Now, more than ever, trust is fundamental to the future of the advertising community, and data instills trust. Modern marketers understand that data does not come at the expense of the creative product or add unnecessary complexity — there’s only upside. Data, strategy and creativity should be sharing center stage in awards shows, and ANA’s International ECHO Awards help fill that void in our industry. – Josh Blacksmith Chairman, ANA ECHO Board of Governors Senior Director, Global Consumer Relationships and Engagement at Kimberly-Clark

Having held the honour back in 2017 for the then, DMA International ECHO Awards, Mike is no stranger to the judging panel and will be helping to find marketers from around the world who have leveraged data to move their brands forward with “truly inspiring ideas.”

I’m looking forward to the ECHO Awards as there are always so many ideas that break the norm. These ideas are not only clever in their implementation but also in measuring success. – Mike Vasavada

Do you think you have created an award-winning marketing campaign? Then make sure to enter here before the 18^th of December 2020 to be considered.

The awards will culminate in a virtual celebration on the 15^th of April 2021.

If you are looking to get in touch with Mike for any judging or speaking engagements, do not hesitate to reach out here.

You can also keep up to date with all things ‘techpreneur’ via LinkedIn.